In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically this year, totaling over $33 billion – and growing. That share will rise to 84.0%, leaving little doubt that buyers and sellers are continuing to invest in automated ad buying.
To increase your share of this fast-growing advertising market, it’s critical to increase your programmatic real-time bidding speed. Shaving vital milliseconds off the ad-bidding process can create more opportunities for your business, since there’s more time to analyze, bid, serve and win.
Delivering Secure, Rapid Connectivity
Citadel can help you find data center locations where you can securely connect directly to leading digital ad partners, bypassing the traffic congestion and risks posed by the public Internet entirely. Direct connections enable you to exchange data and conduct transactions much faster by reducing latency to single-digit milliseconds.
Data Center Benefits
As a customer of Citadel, the right data center solution can deliver these benefits:
- Access to additional ad inventory
- Optimized bidding
- More winning bids
- Higher revenue due to cost savings