Citadel Data Center Solutions to Optimize Retail Technology

Data Center Solutions to Optimize Retail Technology

According to eMarketer, in five years global retail eCommerce sales will be worth a whopping $4 trillion.

Retailers are using more online point-of-sale data, more purchasing data, more traffic data, and more shopping behavioral information than ever before to identify patterns and business opportunities.

On the dark side, credit card fraud worldwide is expected to total $183.29 billion by 2020. The effects of fraud hurt everyone – consumers, merchants, and financial institutions.

Ever-evolving Technology to Support Changing Retail Needs

Due to online growth, fraud, and regulations, technology investments are needed to support new applications, security, data, and analytics to deliver a safe, effective, and efficient user experience in store and online.

Successful retailers are moving their IT infrastructure to secure data centers to take advantage of interconnected solutions that are able scale with their business needs.

Citadel Data Center Solutions Meet Compliance and Security Demands

And, retailers are evolving their infrastructure and applications to remain compliant with the latest government and industry regulations or they could be financially responsible for credit card fraud occurring on line or in store.

Citadel data center solutions can ensure your firm meet the compliance and security requirements with an enterprise level data center solution.

Important Retail Trends Drive Data Center Needs

Some of the major trends facing the retail industry include:

  • Cross-Channel Shopper Engagement – Retailers need to recognize and understand their shoppers, if they want to differentiate themselves success fully.
  • Personalization – Customers expect retailers to provide what they want, when and where they want it. They want a streamlined shopping process on their preferred shopping channels.
  • Multimedia Content – Shoppers desire a content-rich experience while making purchase decisions. They want to be informed yet entertained at the same time.
  • Smaller Store Footprints –The number of stores with reduced footprints will continue to surpass the “big box”retail environments. Smaller, specialty stores will gain market share at the expense of supercenters, malls and mass merchandisers.
  • Big Data and Analytics –Retailers will continue to leverage big data to maximize profits. Big data capabilities will enable dynamic, real-time pricing and customization of in-store products.
  • Mobile Shopping –Using e-commerce platforms to make purchases is nothing new. However, to complete online purchases, shoppers are now using their smartphones and tablets.

The retail industry focus will continue to revolve around data-driven marketing and demand-driven execution.

Citadel’s retail data center solutions are designed to accommodate the specialized requirements of retail organizations.

Important Retail Trends Drive Data Center Needs

Developed by industry experts, download this Data Center RFP for colocation to define your requirements and receive the best solution for your business.

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Data Center RFP Template - Citadel Data Center Solutions


Contact Citadel Today

If you are exploring using a data center for your retail company, ensure the data center solution is going to thoroughly meet your needs. Take the next step now.

Ask a Citadel consultant about our end-to-end data center solutions designed to enable you to respond dynamically to changes now and in the future.